Resources of Interest for Jewelry Designers and Marketers
If you want to be successful selling your handmade jewelry designs, it’s important to have current information on trends in the jewelry industry. I’ve put together some hard-to-find resources you can use to stay abreast of what’s happening in the world of jewelry design. Here are some websites you should have bookmarked on your computer:
A good site for networking with others in the jewelry business as well as educating yourself about the jewelry industry. They provide a system where you can locate a mentor in the jewelry industry to help you with your business. You gain access to their members only discussion group on the jewelry industry when you join.
This site has current news stories on jewelry trends, jewelry marketing, and retailing. They also publish several print publications and research reports. Their free news stories on all aspects of the jewelry industry are quite useful.
This site also has a variety of news stories and articles on jewelry trends as well as an excellent blog detailing what types of jewelry consumers are buying. A nice educational site with a variety of jewelry articles. They also publish a print publication on the jewelry industry.
This website is well know for its straightforward and commentary of the diamond industry and consumer knowledge. For people interested in learning more about diamond, this is a MUST – READ.
This site gives you access to their newsletter on the jewelry industry as well as an online gallery to promote your own jewelry designs. They also sponsor in person meetings for discussions of different aspects of the jewelry business.
An excellent site for learning how to successfully market a craft of any type. They publish a very informative print magazine on craft marketing that comes out monthly. They also have a craft show finder on their site where you can enter your zip code and find craft shows in your local area.
This site provides a variety of wire jewelry making tutorials showing you how to create professional wire wrapped jewelry. They publish a free newsletter on jewelry marketing and have a variety of articles on selling more handmade jewelry through craft and jewelry shows.
Dr. Weiman, marketing director of Lapidary Journal magazine, publishes an informative newsletter on marketing handmade jewelry. He also gives a variety of virtual seminars on marketing your jewelry designs. You’ll find good, solid information on succeeding in the jewelry design business.
A good site for selling moderate to higher end jewelry and crafts. They give you a two week trial to test the market for your jewelry.
These are excellent sites for learning more about the handmade jewelry business and for finding new ways to market your jewelry designs. Keep them handy on your computer!